PIONEERS IN SUSTAINABILITY,
HAVE COME TOGETHER TO CREATE DIGITAL FASHION GARMENTS FOR THE METAVERSE
Heartdub partnered with Collina Strada to launch exclusive digital looks for Collina Strada Spring/Summer 2023 collection. Heartdub created five exclusive garments with Collina Strada and transferred them into digital twins, presented in a real-time simulated visualizer.
This collaboration aims to give participants an immersive experience of design concepts and to further sustainable fashion development through digitization. Take a look at Collina Strada and Heartdub’s digital creations, available exclusively on Heartdub One.DISCOVER MORE
DELIVERING BUTTERFLY-INSPIRED DIGITAL FASHION
Following Collina Strada’s fantastical Spring/Summer 2023 collection GOT MILKWEED?, the New York-based brand has re-created five looks from the show in 2D. Originally presented as a part of the brand’s physical line, the garments take inspiration from the ethereal butterfly, driven by the show’s location, the Brooklyn Greenway, a cemetery transformed into a monarch butterfly preserve. The virtual reproductions are the result of the brand’s partnership with Heartdub, a multinational AI company that has established a future-leading hyper-realistic digital materials center, committed to reimagining fashion “through digital fabrics and high-precision physical engines.”
Fanciful abstract prints adorn statement-making asymmetrical dresses alongside high-neck jumpsuit with exaggerated cuffs. Elsewhere, open sweetheart necklines make colorful tartan evening gowns slightly demure. while sheer tulle is married with a bright yellow bodice. The star of the show is a voluminous spaghetti-strapped organzadress covered with a rose-hued floral pattern.
HYPEBAE, By Collette Grimes